isubscribe

In 2018, with the site’s main elements in place, I decided to alter the layout of the homepage, removing the tabs and enabling a continuous scroll through approach. This would allow consumers to browse through isubscribe’s products more easily and provided a tone of voice to help guide consumers through their online experience, helping with their buying decisions. Here’s a wireframe I sketched up:

After months of preparation, the site was up and running. This resulted in more click throughs and conversions on both desktop and mobile from previous years.

Task: Produce the creative for isubscribe’s new subscription box platform.

Outcome: Created the landing and title page designs for all platforms. It enables easy functionality for the consumer with a carousel for scrolling through images and an organised pricing format all responsive. Produced other creatives from landing page banners to newsletter designs.

Task: Produce the email product and solus designs for promoting magazine offers and seasons.

Outcome: Created a variety of email designs ranging from Spring offers to Black Friday deals. Each design would be created for the isubscribe homepage, offer landing page, title pages and social media to help tie in the campaign across all platforms.

Task: Design the creative for the gift vouchers pages.

Outcome: Designed the layout of the main gift vouchers landing page as well as the selection page and email confirmation page. I also made each voucher design on the site, consisting of over 50 designs, for the consumer to select from.